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Today, Bespoke has become a hackneyed term in the industry of individual tailoring of men's clothing. But it loses its meaning whenever Made To Measure (MTM) the company uses it incorrectly. As it competes with the term "haute couture". There are many MTM companies in the field of tailoring using the word “Bespoke” incorrectly and vice-versa. As both these terms have their own clear definition and features. So, let’s discuss them in the write-up.