It’s the Era of technologies, where nothing can move forward without an online presence, all business is changing the face of marketing towards digital and maintaining the digital image is the profit of the business. So, it’s important to keep in mind that sustaining a perfect online presence and status is beyond the search rankings. Search rankings are the life of any online business, and google also updates its algorithm every time to maintain the actual website findings and the real ranking is always done by Google. Google always cares about updating their algorithm in the search engine, since the search engine’s performance is the genuineness of all website. And SEO is the base of all website and maintaining the organic search will rank your website to sit in the top of search results. Organic searching is maintained only by doing proper SEO and Google also always examine your website status by knowing your SEO, so only all the companies are working hard and depending on their SEO executives. Google updates aim to confessing its users’ comfort, and now it has been updated by the name that google not only gives you for some answers in just accurate but also timely information is ready in hand. Google established that this new algorithm updates for better understanding and timely arrival information to its users. Google always aiming about the customer's satisfaction as a percentile and efforts are implementing for search works better for you, search for all, a new algorithm is updating to improve Google’s system of searching. It’s about understanding what’s the information is remaining useful and which one becomes out of date in more quickly. This is particularly helping for featured snippets, it’s a new feature that only highlights the pages that are more likely to have the real information you are looking for. Google’s information is going to be fresher than before and it trying to find the most useful and most updated fresh featured snippets in its search query. It is expected that 93% of online experience begins from the search engine results. FRESHNESS IN FEATURED SNIPPETS Google is always updating and upgrading and it's like a way forward to make its changes in its search engine and always prudence in users need, now it came out with its freshness in featured snippets as if it announced like the featured snippets that need to be in fresh when time goes on. Exemplar like when you are searching for upcoming holidays, you don’t want to again see the dates of holidays of the previous year, you want to see the upcoming dates for the coming year. MORE ACCURATE INFORMATION More accuracy and fresh information should be in search engine results when more accurate information is available for a topic, Google wants to show the new information. Showing up with more and accurate information, when coming up with events not only dates and time of the event, but has to yet to release more information regarding speakers or agenda, guest like more to say about that event. Recent recalls on food, cars, safety issues everything is important. Google announced this new update will do its live-action in the coming days of February of this year. MEDIC UPDATE Google always focus on its search algorithm and it is updated on August 1 and now it is fully starting to implement. Google is appealing this is a broad, global, core update, and there seems to be more on focus on health and medical sites and YMYL Your Money Your Life Sites. But many sites will be expected to be impacted by this update. Google is telling like there is nothing you can do to fix your site, so it is very important to just focus only on your great experience offering, focusing better content and just become a more useful website. It called a Medic Update because of its focus mainly on Medical and Health space. Google referred that its, there is no fix for the pages that are doing lower performance other than to focus on structure great content. Your content should be rise relative to other pages. Google said that with any updates some sites may be dropped and some also are gained its all bases on their performance. Google mentioned this is a global update which focuses on every niche and every type of site, based on the data that have been seeing from surveys, multiple data companies, SEO consultants. WHAT IS YMYL? It about Your Money Your Life pages, this update mainly focussing on such pages where the pages that solicit personal information, any personal identification numbers like their account numbers, driving license such pages The pages used for money transactions like bank credit cards, account information, to buy something like transactional related detailed pages. Pages that offers medical related or health related information’s, tips, medical check-up online booking pages that impact the physical well-being related sites. Then some motivational life decisions pages, parenting, healthcare, purchasing home, vehicle related and then some pages offering life advices financial decisions, giving some legal information’s, All such pages are considered under these updates Google’s algorithm. For these updates lots of webmasters has been impacted ad their percentage has been dropped out and Google has been telling to continue to work for improving website, making content quality and better user experience and ultimately for ranking better. To read more such blogs on digital marketing visit our Webi7 website. We post blogs on trending digital marketing topics. Do visit our website to read informative blogs. Also, we are one of the best Digital Marketing Company in Bangalore. Contact us to know more about our Digital marketing services in Bangalore. Thank You



