Technology has been kick-starting many startups globally and India has been no different with the huge pool of educated talent present and mobile user base. The interesting fact about India is that the growth of mobile internet users in India will exceed 478 million in 2018 as per Internet and Mobile Association of India IAMAI[1]. Looking at this huge growing market base, there have been a plethora of mobile-based internet startups offering a host of products and services on the mobile front.