Veeva today announced Veeva CRM Boost for DIFA, which will bring Veeva CRM field activity data into the Crossix DIFA marketing analytics platform starting in Q3 2020. The new offering is free to Crossix DIFA customers with Veeva CRM, giving brands full visibility into customer engagement across channels so they can better assess impact and optimize their efforts across sales and marketing. Veeva CRM Boost for DIFA allows companies to align personal and non-personal promotions and better understand how they are working together. For example, brands can see the impact of media campaigns on healthcare professionals (HCPs) recently detailed or sampled by the field.