An African-American Consumer, who is looking for a "natural", "holistic" approach to hair care, relaxing or texturizing the hair can look no further than to African Pride. For over 19 years, this company has created natural ingredients such as natural herbs, olive oil, jojoba, jasmine and coconut oil to promote healthy, strong hair from roots to ends. The new & improved African Pride line includes exceptional relaxers & hair care and a dynamic hair care product line for children, Dream Kids. Find out all the African Pride products online at Cosmetize .