The entire dynamics of web designing has migrated to a whole new dimension as websites are no longer only about the involved codes. User experience is a primary factor. Then comes search friendliness. There are over a hundred parameters that a modern web design company needs to consider while creating that perfect website which will surely captivate the visitors and churn the required ROI . If you drag and drop a popular WordPress theme on your site, it will lose all its professionalism. So, research with your website designing company, customise to your audience's taste, and give them a unique website.