What is a Tripwire Offer? • What Is a Tripwire Offer First off, let’s start off with what is a Tripwire offer. A Tripwire is usually something [sold for] $10 or less. Anything under $10 is considered a Tripwire offer. The reason being is that that price point that threshold is usually falling in line with something that’s easy to say yes to without building up a lot of reasons of why they should buy it. See, just a simple reason is you me or who I am, or I’m offering this information it helps these types of people. That’s about as simple as it gets because when people see a low price point, even if it’s something that they’re not too trustworthy about, they’re willing to shill out their credit card and lose 10 bucks. Especially if you give a guarantee and you simply say, “Hey if you don’t like it ask me for your money back.” and that’s all. “How To” Tripwire That’s cool too, but what ends up happening is a lot of people say “yes” because that initial offer is so good that they can’t pass it up. And usually a Tripwire isn’t a large course; it’s actually something where most people will probably have somewhere between three and four modules. So let’s just say that you have six modules and you’re doing kind of like a micro Continuity course or something like that. You know it’s a large [undertaking] to teach whatever you’re going to with JUST the Tripwire . So you’re going to just take one of these [modules] and bring it down [as a Front-End] and then that’s what’s going to be offered for sale [as a Tripwire]. The Tripwire is going to be a segmentation, also known as a Splinter, of one of your main or core products. So again, it’s not you recreating anything, it’s not you redoing or having to edit [materials]. It’s just you taking one course section [or module] and just going, “BOOM! This is the most important thing I’d like you guys to learn and know and if you like this then you’re going to love the rest of my course.” Which you can unlock for say $30 and that’s your $37 product or maybe $90 and that’s your $97 product. You’re just simply saying this right here [the Tripwire] is going to link into all of this over here [the full course]. So it’s a really easy thing to say “yes” to. People get the hang of it. They’re able to say “yes” to a low offer like that, that’s why it’s called [a] Tripwire. They’re looking at the offer, they’re not looking at the price. Then so they fall over. It’s very easy to say “yes” to you with this.