The Power of Consistent Communication • Goals Make The Millionaire Today I just want to talk a little bit about communication – specifically communication with your audience. Now there’s a lot of things that we can tell or say to our audience… Too often as business owners we get stuck in our day-to-day duties and forget to speak to the perspective of our audience. Even the best of us are guilty of it from time to time and it’s far to easy to do because let me tell you when you’re a business owner you’re wearing a lot of hats! Focus Helps Improve Our Communication One thing that helped me be able to focus more, was to really get down to doing is choosing the hats that you want to wear and the ones that you’re willing to put to the side maybe completely forget about or hire someone else to do. Once you start doing that you’re going to prioritize your life and be able to really reach into the areas that really deliver the most amount of money for you and your bottom line. Consistent Communication is Key Now the one thing you definitely want to prioritize in your business is having regular communication between you and your direct audience. If you’re not communicating with them on a daily basis then there is a huge glaring issue inside of your business. The idea is that you don’t need to provide continual support but you need to provide continual communication about new things that they can do with the things they have already bought or other services and or products that you offer. Consistent Communication Helps Move Your Audience to the Next Step You want to help them transition to the next step – what’s the very next step for them to take? Or can you help them improve on whatever they’re looking to achieve or help them achieve it faster. I talk a lot about that inside of my book sales funnel secrets. A lot of my scripts are actually written down for you to be able to use whatever you need that way you can just simply go through and pull up one of the easy little scripts here and let me just quickly pull up one that kind of show you what it looks like. So here’s how simple they are right there: star story solution. I break it down by showing you what to say how to say it. The difference between a good company and a bad company for the most part, is really just the simple ways that you communicate with your audience and the way that you really present yourself as a brand and company. Communicate with Your Audience like the People They Are I had a great mentor, David Sprague, he’d always used to tell me, he would say: “At the end of the day in perfect world people buy from people. In an imperfect world – people still buy from people.” I think that was always something that that really stuck with me. I understood that people always want to feel individualized they want to feel the communication is just for them. And the best way to actually do that is by communicating with them via email. Anyone who’s giving you their email address especially when they’re a buyer they have a different type of communication that you want to present to them because hey they’ve already bought your first front end product whatever that may be. That’s the reason why you need what’s called a value ladder. A Value Ladder Makes Communication with Your Audience 10X’s Easier In case you don’t know, a Value Ladder is a model that’s helps you offer multiple products, multiple ideas for your audience at specific times. As the value of the products increase – so do the price points. Now when you do that this daily communication that’s all of a sudden going to make that big gap or that that price increase that they see for the next thing they’re going to buy. It’s very easy to do because guess what, you’ve been there every day helping them and sharing the unique things you know. You’re building trust. You’re building a relationship. Daily Communication with Your Audience = Faster Sales That’s why with enough ‘touches’ (remember it usually takes 10-12 touches online before someone makes a purchase) people will eventually buy from you. The other great thing is that, you’re training your audience to click-through on your materials. Whether it be blog posts, videos or buying your product – by sending them consistent emails daily, you’re teaching them to take action on your emails – every day! So the next time you launch a new product and you get them hyped up for that, it makes the sale so much easier. It’s a unique study and I just always I’m amazed to see that these results are the exact same online with e-mail communications all different forms even if it’s video. It usually takes about a dozen videos for someone to become usually a subscriber. Then immediately after someone becomes a subscriber they start viewing a little bit more my channel, they find my website and then they’re usually sold already on what my first product is and some will buy right there on the spot. Others require more time. Want to Learn More Effective Tips & Tricks for Communicating with Your Audience? My front-end product (at the time of this writing) is my Sales Funnel Secrets book that I want to give you guys again it has over three hundred pages of a lot of great content material for you to be able to build your sales funnels and take all the short cuts basically you’re short cutting all of my failures over the last ten plus years or decades. You get it all – formulated down compressed into three hundred pages of pure success formulas that you can follow like scripts. You’ll get to see the funnels I use and how I write my emails, plus so much more! Sales Funnel Secrets Promo I’m giving this to you for free because I want to get this is in as many people’s hands as possible. The reason being is because I know that it’s going to be an absolute breakthrough for you in your business and that’s why I’m giving this away for free all I ask is that you cover the shipping will get a lot faster that way rather than me sending it via Media Mail. What we’ll end up doing is getting this in your hands, there’ll be a couple other bonuses inside there’s even cool ones that I’m giving away like golden tickets you get one of these one of the golden tickets inside of this then you’ll actually get personal one on one help from me and it’s kind of a unique thing that we’re giving away I just want to really help as many people as I can. From there I just know that hey like Zig Ziglar used to say when you start helping people achieve their dreams you unwittingly find that you’ve achieved your own and that’s why I think that the best way that I can say that I go about my business I want you guys to be as successful as you can learn what I’ve learned I mean I’ve comprised a lot of things down so that way you guys can know how to make your daily agendas work for you. There’s busy-work and there’s work that literally makes or breaks our business. Most of what we do as business owners when you boil it all down – is to get more customers. Communicating with your audience daily – helps you build trust, familiarity, and likability which help your subscribers buy from you even quicker. Bringing you in more income into your business. When you have a system for your daily agenda that helps you achieve what you set out to do the power that comes from that is usually almost hypnotic in a sense I would say. It Takes 30-90 Days to Build a Habit There is truly a law of attraction and after thirty days of repeating the same system, you have this magnetism that instantly turns on towards things that you’ve dedicated yourself towards and thirty days of doing. There’s just like these instant you know if you want to do interviews you’re going to go out and thirty days later going to find a you’re going to get one or two interviews they’re just like wow that was amazing I’m so glad I got this but it takes going at it every single day consistently and sometimes it happens quicker but usually takes thirty to ninety days to truly form a habit. Build a Daily Communication Habit with Your Audience It’s the same way when you communicate with your audience via e-mail. I teach you my daily email systems inside sales funnel secrets so you can contact them everyday but not piss them off. So I show you how to position yourself so that every e-mail is very helpful to your readers and that they look forward to it. Let me tell you guys if you study money markets like stocks and things like that. You’ll know the mortgage crisis was actually inevitable and lot of people saw that coming. Unfortunately I see the same thing coming for the year 2020 or so. Sometimes it takes a few years for the money markets to catch up on what actually occurred with the housing market collapse that came you know actually took two and a half years before people in government actually basically recognized it and then when they recognized it guess what it became a real thing then. Remember – Everything is Built on Trust It’s actually how all economies are based off of it is faith based economies we all have fiat currencies. Which means once the trust inside your system isn’t there anymore – a recession (or depression) happens. Consistent Communication Builds Trust Just like in any good relationship, open and consistent communication is the key to everything. So the one way to recession-proof your income is to build your own brand to build your company by communicating with your audience daily so you can build trust and when they trust in you, guess what? You become your own money-maker. You are your own system and that’s how you recession proof your income by building a sales funnel and using the secrets that I tell you inside here that’s how you get through recessions. With that being said, I wish you the best the success!