Selling Online Is Easy - If You Say It's Easy • Improving Online Sales Today I’m going to be talking about how selling online is easy as long as you say it’s easy and it’s hard if you say it’s hard. Why? Because what you focus on – expands. Focusing on things being clear, easy and straight-forward helps us to find clear, easy and straight-forward solutions to our problems. THE BIGGEST REASON SELLING ONLINE IS “HARD” The reason being is that a lot of young entrepreneurs or people who are just getting into the online marketing side of their business seem to struggle with getting the results that they desire is that they lack a reliable traffic source. A lot of these issues usually come from session times, conversions or average cart values being too low. Any of those things can be a huge issue inside of any business so when it comes to selling online there’s a million and one things that you can do to generate traffic. The Second Biggest Reason Selling Online is “Hard” When it comes to free traffic generation – well nothing’s really free. Instead of money, you’re putting in time into massive amounts of content creation. You can go create all your social media accounts, you can upload dozens of videos, create hundreds of podcasts write thousands of articles and it’s possible to still be spinning your wheels with little to no gain. That’s a very unfortunate thing because marketing online is very easy when you have a value ladder setup, know your audience and really having only one path that a visitor can take once reaching your webpage. Now I’ve talked often about how websites can be troublesome in certain ways in previous videos. The main problem being that there is multiple paths for a new visitor to go down when they first land on your website. The third biggest reason selling online is “hard” Usually they’ll land on your home page which then gives them a multitude of links in which they can choose to go down from there. It could be your blog, your About page to learn more about you, your contact page to a plethora of different blog pages that a user can get lost in. Unfortunately the more options that you give; the more likely it is you won’t receive any action at all. Because as Dan Kennedy and Sid Michaels used to tell me great mentors within the marketing industry have always said. A confused mind never buys. That’s as simple as it can get the more options that you give to your prospect the more likely it is that they’ll say no. a confused mind never buys Selling Online Is Easy-Peazy with Sales Funnels! So when you want to get the best results and be able to track them you want to have only one option and that one option will then lead to the next secondary step if they take action there, then a third step where they can take action so on and so forth. This is known as a sales funnel. The reason that a sales funnel is different from a website is because a sales funnel only has one path buyers can take to get from point a to point b. This is usually in the form of giving your name, email address and/or phone number in exchange for some information that you’ll give them for free. That’s called a lead magnet. Now anyone who of course that’s interested in what you have to offer or talk about is going to raise their hands and give you that simple information so they get to learn more and get free things too obviously hear the issues that they’re having right now. So whenever you go into a landing page you only have one option. Either give me your information to get my cool information or leave and guess what? Don’t Sweat the Freebie-Seekers Everyone who leaves was never a good prospect to begin with because they weren’t interested in what you were going to offer or sell them down the line. So there’s no reason to waste time with those people so instantly getting that email address that phone number that name will allow you to re-contact and reengage and RE market every one of those individuals who opts in. Now that’s the top of your sales funnel and when you work on your sales funnel at the very top at that landing page and you’re only working on getting that contact information to remarket and re-engage with those new visitors and new prospects you’re going to make a lot more sales. Selling Online is Easy When You Realize It’s a Numbers Game Because as Michael Jordan a great N.B.A. basketball player, used to say, “you miss 100% of the shots you don’t take.” Which simply means you’re going to become a great salesman by asking people to opt-in and become a subscriber creates a lot of sales initiations and reengagement opportunities. By setting up a sales funnel and having only one path for your prospects to go down makes everything more efficient for both your customers and your entire business. The more that you take, the more that you make. But guess what? All the ones that you don’t take you miss and that’s the issue. So selling online is easy the more that you can reengage with your customers and the best way to do that is through sales funnels. By having sales funnels you’ll be able to not only reengage with these people but give them only one clear path to go down and take action on which is usually buying your first front end product we’re not worried about buy them buying large high ticket products. What we truly want is the ability to give them a taste of what we offer and our expertise that we can deliver. A Properly Built-Out Value Ladder Provides Everything a Prospect Needs When that’s done then the first initial sale is the hardest and if you’ve overcome that the ability to build trust and that factor for buying the next high ticket item is so much easier. Because it’s all about establishing that first initial trust which really comes in the form of an email address. Which leads to being able to reengage re-market and e-mail these people on a daily basis. Value Ladder Model Selling Online is Easy When You Create More Opportunities to Make a Sale When that happens sales online become much easier because you have more opportunities to make the sale. It’s simple mathematics and when you really start, stop and think about what you’re doing inside your business and the places where you’re missing that re-engagement opportunity you’ll understand that oftentimes it’s because you give too many options. Selling Online is Easy When You Focus on ONE THING at a Time! Only having one option will have better conversion rates than two options two options will have a better conversion rate than three options and so on and so forth the reason being is the more options you present the more it confuses the mind when you only have one thing to do most people will do it if they’re actually interested in it which is exactly who your prospect buyers are. With that being said I’m Zach Miller and I wish you the best of success bye, bye.