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A few years ago, businesses mainly used WhatsApp to answer customer questions, share updates, or confirm orders. Today, it has become much more than a messaging app. For many businesses, WhatsApp is now their first point of contact with customers.Customer Services A customer asking about a product, a student enquiring about a course, a patient looking for an appointment, or a buyer checking an order status — all of these conversations often begin on WhatsApp. As businesses started receiving thousands of such conversations every month, the need for automation became obvious. This is why whatsapp automation platforms have become increasingly popular. They help businesses respond faster, organise conversations, automate repetitive tasks, and maintain consistent communication.
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