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Which Fabric Material Should You Choose? The GSM (grams per square metre) of a fabric banner affects its look, feel, and durability. Here's how to choose: 1. Economy Fabric — 160 GSM Light, cost-effective, and perfectly good for short-term indoor use. Great for: Temporary sales promotions Indoor retail displays Budget-friendly campaigns 2. Standard Fabric — 220 GSM The sweet spot for most businesses. Smooth finish, solid durability, vivid print. Great for: Trade shows and expos Corporate events and conferences