Category: Education, Business, Technology

Schools spend a great deal of time and resources on creating admission enquiries every year. Institutions successfully use digital marketing campaigns, referrals, education fairs, and social media to attract prospective students and parents. But generating leads is only half the battle. Many schools miss out on potential enrolments due to late follow-up on enquiries, admissions teams being overwhelmed during peak seasons, or parents not getting timely responses to their questions. Today many education-specific enrolment platforms are now touting instant response and automated follow-up as key drivers to increasing conversion of enrolment.