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If you're sourcing raw materials for hygiene or nonwoven products, fluff pulp pricing should be on your radar right now. Recent data from 𝐏𝐫𝐢𝐜𝐞 𝐖𝐚𝐭𝐜𝐡™ shows a clear upward trend in fluff pulp price trend, and the drivers behind it aren't going away anytime soon. Here's what's happening and why it matters to your supply chain.