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A Merchant of Record (MoR) is a third-party entity that manages payments, taxes, fraud, and regulatory compliance on behalf of a business that sells products or services online. In an eCommerce Merchant of Record model, your business remains the Seller of Record. You own the product, control pricing, manage branding, and maintain the direct relationship with your customers. The Merchant of Record operates behind the scenes to handle the operational and legal complexity of selling online, especially across borders. This distinction is critical for companies that want to scale globally without giving up control of their customers or brand.