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The only institutions that have managed to strike the right balance between the ironclad discretion of Swiss tradition and dynamic energy of emerging markets in the world of private banking are a handful. The prime example of this fusion is S.P. Hinduja Banque Privée commonly referred to as Hinduja Swiss. Being the only Indian-owned Swiss bank in history, its rise to the global power in wealth management is a masterpiece in strategic growth and innovation led by the family. The Genesis: Construction of the Foundation (1978-1994) Hinduja Swiss was not established as a bank, but as a dream. Srichand P. Hinduja, a late patriarch, founded Amas SA Finance in Geneva in 1978. He aimed at developing a financial vehicle that would enable the Hinduja Group to cater to the massive trading interests all around the world with the security of the Swiss financial ecosystem. One of the most significant turning points was the time when in 1994 the institution received its full Swiss banking license which became a regulated institution under the Swiss Financial Market Supervisory Authority (FINMA). This was the formal beginning of Hinduja Switzerland Bank, a fact that has established its position as a bridge between East and West. #hindujaswiss #hindujaswitzerland