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Fruit puree market is gaining traction globally due to increasing demand for clean-label, natural ingredients. Market size was USD 14.5 billion in 2024 and is projected to grow at a CAGR of 4.75% to reach USD 24.16 billion by 2035. Key drivers include rising demand for clean-label and natural ingredients, growth of beverage and smoothie culture, expanding baby food segment, urbanization, and food processing innovation. The market is segmented by fruit type, nature, application, and distribution channel. Opportunities include expansion into plant-based nutrition, sports drinks, and nutraceuticals.