Being industrialists, Ishu Bansal and Amit Punaini faced a lot of problems when it came to the transportation of goods. It turns out they weren't alone. To help overcome the challenge for themselves and others, they launched TruckSuvidha in 2015, which streamlines the process of booking a truck by bringing all the players online. With the help of the Haryana-based company, people can book loads on a real-time basis or book trucks across India. And truckers/transporters and related entities can get advance bookings for their trucks and share this information. TruckSuvidha also provides online payment infrastructure for fleet owners.