Category: Holidays, Entertainment, Travel

The Lantern Festival (Yuanxiao Festival) is one of the most popular festivals in China and has a long history of lantern culture. The main activities of the festival — making and displaying the lanterns — not only represent traditional Chinese festival culture but also have become a major attraction for contemporary tourists. Because cultural tourism is increasingly recognized as a driver of city branding and economic growth, the role of lantern festivals as generators of measurable tourism growth is being increasingly acknowledged.