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EKTA PURE AND ROOTED partnered with WDSOFT, a leading branding agency in Pune, to redesign their logo, with their original essence rooted in purity and trust. The Solution WDSOFT approached the task with a creative, minimalist design language, suitable color palettes, clear messaging, and attractive layouts that highlighted the brand's core values: purity, quality, tradition, and goodness. Every visual element was carefully curated to resonate with modern consumers who seek authenticity and wellness in the products they choose