Category: Tech

How to Protect Brand Reputation with Brand Infringement Suite? Consider your brand being placed alongside unsuitable content or falling victim to a fraudulent website that affects your image and reputation. Brand reputation is a fragile asset related to its online presence through ad placements across digital platforms. According to an advertising standards study, about 35% of Indian brand companies faced reputational damage due to misleading advertisements. Digital brand infringement, such as fake websites and social media handles, led to a loss of up to 25% in the market share of various well-known brands. The irrelevant ad placements and fake websites may quickly harm the reputation of the brand. The damage extends beyond consumer perception. It can lead to diminished sales, loss of customer trust and cost brands long-term financial loss.