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Pura Lopez - Wikipedia Lopez creates two collections a year that embrace several fashion concepts. As a result, each collection goes up to 200 styles per season.[28] That large amount is due to the fact that Lopez always has in mind all the types of women that she is designing for. She considers the bone structure, the height and time of the day. First she creates a group of High Fashion - Runway shoes. Then the same process is repeated for classic evergreen style; then for chic and elegant style; then for conservative target etc. But not all the models are then exposed. After the development Lopez chooses only the most interesting and innovative ones and sends them to the production.