Category: Software

Tags: ai, machine learning, Predictive analytics, real-time personalization, personalization engines, hyper personalization, Microsegmentation

The analytics hype has businesses believing that hyper-personalization is a panacea to fix all issues of mass marketing. While hyper-personalization can certainly enable contextual selling at scale, it is either analytically infeasible or simply financially unviable, and sometime legally and ethically questionable.