Re-mark
Understanding the Phenomenon Called Mattress-In-A-Box - Indian Sleep Products Federation | Indian Mattress industry “Bed-in-a-Box” is a somewhat similar tale. You see, back in 2006, Bill Bradley and a friend built a machine that could compress, roll and vacuum-pack a mattress, thereby allowing it to be shipped in a box carton. The two went on to launch BedInABox LLC, an online-based business wherein they would send deflated and shrunken mattresses to homes across the US. To convince users who are more accustomed to trying out mattresses before buying them, BedInABox offered massive discounts, free shipping, risk-free trials and 20 years of warranty. The premise was interesting, but somehow the market did not seem to be interested in the product, and hardly anyone noticed.
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