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The world has been facing a lot of issues financially and in many ways since the pandemic, COVID-19 has hit. The world has been paused for some time, malls and shops in it have been closed down for a while, there was an emptiness in the manufacturing and industries, and there has been a decline in sales of many businesses and companies, COVID-19 has troubled all of us and it has hampered the business operations and processes in all possible ways. Ways to increase FMCG sales during COVID -An updated sales plan must be made -Communication with retailers must be optimized -Efficient Inventory Management is Paramount -Initiating Advanced Visual Merchandising -The field force process must be automated