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Best Email Marketing Agency in Mumbai | Sociobliss Nowadays, email marketing may sound like one of the clichéd techniques to target online customers, but its effectiveness in gathering an audience around your brand is still higher than that of social media. 91% of Internet users use email on a daily basis, and that’s where you can drive their interest in your products and services. It’s all about getting personal with your audience and focusing on the journey, not the number of clicks.