Category: Blogs

Mattress shopping in India has still not gained momentum. Although, people are increasingly showing interest in mattress shopping owing to increased incomes and growing health woes, yet, it is needed that both offline and online retailers adopt a slew of strategies to promote mattress shopping in India. One of the primary strategies can be increasing customer satisfaction and shopping experience by offering special benefits which may include lucrative offers like cashback, vouchers, large discounts, free trial periods, extended warranty etc. Such offers not only motivate the customers to shop more but make them loyal as well towards a particular brand and retailer. Why Free Mattress Trials are Important? Modern-day customers are aware of the fact that buying a new mattress is an important decision as they would be spending nearly 1/3rd of their life on it. It is due to this reason that they have become very selective these days. Earlier customers had only limited options as there were only a few brands and retailers in the market who used to sell mattresses through brick-and-mortar stores. Now with online mattress companies selecting a new mattress has become easy. Here comes the differentiating factor like free trials that can hugely impact the customer’s choice. Bhavesh Godawat, a Pune-based marketing professional, says, “If you can try clothes, shoes and other products for free before purchasing them, then the same should be applied to the mattress as well on which you have to sleep the whole night. So, in my opinion, a free trial of the mattress is necessary.” As of now, free mattress trials are provided by only a few upcoming or established online mattress brands in India. This is because, with offline shops, customers can at least touch and feel the mattress before buying it but in the case of online shops, this is practically impossible. That said, the business model of these few online mattress stores is fairly simple i.e., they offer customers some mattresses variants, set clear prices cut out middlemen so that the prices are lower, ship free to customers and offer them a 30 to 100-day trial (depending upon the pre-decided policy) during which they can return the item for a full refund. The major benefit of free mattress trials is that it is a win-win for both the retailers in the segment as well as the potential customers as the former can get a chance to show the customers their new products, features and the latter can try a new mattress before buying so that there is no risk factor. Particularly, for retailers, free trials are important as they can greatly increase their potential customer base. However, like anything else, offering a free trial has its pros and cons. Despite the few disadvantages associated with the free mattress trial offer, this strategy can greatly help retailers to increase their mattress sales. So, while until now only a few online mattress sellers were providing free trials, today, even offline sellers need to look into this strategy as this can help them beat the tough online competition and gain huge customer support.