What is digital marketing – How to start a career in digital marketing? When a product or service is marketed to consumers using digital channels, this practise is known as digital marketing. Online channels such as websites, mobile devices, search engines, and other platforms are used in digital marketing. Because of the global accessibility of the internet, digital marketing allows a company to appeal to a considerably larger audience than it could using traditional marketing strategies. According to the statistics, it is projected that in 2026, digital marketing spending would amount to 836 billion dollars 2026. In the market for digital advertising, mobile will account for 69% of all ad spending by 2027. Also, marketing automation will account for 89% of revenue in 2027.



