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Source: https://bit.ly/3uW4UD9

Category: Business

FMCG, or Fast Moving Consumer Goods, is the sole reason for India’s fast-rising need for usual goods and services. The great bulk of the population relies on fast-moving consumer goods (FMCG) firms to provide such fundamental necessities. FMCG items are easily purchased, and have large volumes but are low cost. Examples include household goods, over-the-counter medications, food, personal care products, stationery, and consumer gadgets. Characteristics of FMCG Companies:- 1. Technology 2. Marketing drive and research 3. Low capital intensity 4. High initial launch cost 5. Natural Products Trend Read more https://bit.ly/3uW4UD9

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