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I’ve since arrived at a framework for teaching SEO which I call the Three Pillars: Technology, Relevance, and Authority. 1.Technology: technical underpinnings of a website: HTML code, URL structure, HTTP status codes, XML sitemaps, etc. 2.Relevance: content, title tags & meta descriptions, headlines, content structure, readability, topical focus, etc. 3.Authority: links and citations, sending the right signals to search engines that your website is a trusted source.
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