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“Home away from Home”: the age-old promise of hotels and hotel brands has now found a place in the value proposition of actual homes. With Airbnb spearheading a global sharing economy revolution, the holiday home space has grown exponentially. Before we discuss this exciting, new look for hospitality, allow us to get the jargon out of the way. For the purposes of this article, the terms ‘holiday home’ and ‘vacation rental’ are interchangeable and refer to the same type of asset; a residential development that is let out by the homeowner to guests for varying periods of time, typically longer than a few nights but shorter than a whole year. Our research in the United Arab Emirates (UAE) market, particularly Dubai, has revealed this to be a rapidly expanding, highly competitive niche of hospitality.