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Customer feedback is the personal experience shared by the customers/ clients about their satisfaction or dissatisfaction with the product or service they have received. The feedback can be positive or negative depending upon the customer’s experience. Some of the opinions can be a resource to improve your business strategies in order to improve customer experience. Why is customer feedback in customer service and support important? -Customer feedback helps to improve products and services -Customer feedback shows how much your customer values your product or service -Customer feedback helps you to improve customer retention strategies -Customer feedback improves up-sell and cross-sell -Customer feedback helps you in further decision making -Customer feedback can be a reliable source of information for other customers