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Specialty Paper Market Demand and Research Insights by 2024 The specialty paper market has risen spectacularly in recent years following the rapid adoption of packaging mechanisms and home delivery facilities in a number of sectors. Growth of the consumer goods sector has been the prime driver for the specialty paper market, as packaging and labeling applications account for close to 40% of the global specialty paper market and are likely to remain the leading revenue generator for the market in the coming years. The booming demand for consumerism channels is thus likely to remain the key driver for the specialty paper market.