Category: Other

Whatsapp Marketing: Imagine a situation where you are marketing to a prospect and it doesn’t even sound like marketing. How do you achieve this situation? A great way is to speak their language on a channel they are most comfortable with: WhatsApp. The messaging channel has become extremely popular because it is more engaging and offers real-time, one-on-one interactions. In fact, messaging apps have gotten even bigger than social media. With 2 billion active users, WhatsApp is the best messaging app ever. However, despite its great popularity, only 7% of marketers have used WhatsApp for their business².