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Just like the prospects of B2C & B2B brands, the goals of having an active social media presence are also different. Where B2C brands majorly concentrate on increasing sales & driving more traffic to their brands, B2B brands concentrate on building long-term relationships for brand development & lead generation. While building & nurturing professional relationships on LinkedIn you can attract valuable leads too. In fact, LinkedIn is responsible for up to 80% of all B2B leads from social media.
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