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Unbleached Flour Market Unbleached Flour is used to make various types of food such as Unbleached Flour is used in bakery products like cake, cookies, etc. Unbleached flour is treated naturally while bleached flour is treated with different chemicals. Different types of chemicals like chloride, bromide, peroxides are used to increase the shelf life of flour, to whiten the flour. Unbleached flour is gaining popularity attributed to increased health consciousness among the consumers. Harmful effect bleached flour is pushing consumer to opt health unbleached flours. Bleached flours are bleached with chemicals that lead to cancer in humans after the long time use of bleached flour. Thus unbleached flour is proved to be an excellent alternative for regular bleached flour.