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Track After Sales Service Effectively With Service Management Software As the name suggests, after-sales support is a service provided after a customer has purchased a product. It is usually provided by the seller, retailer, manufacturer, or in some cases, by a third-party customer service provider. Some examples of after-sales service are extended warranty, upgrade in the product, training, discounts, or a gift hamper. After-sales service is a part of a company’s overall marketing and retention strategy.