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Baby Toiletries Market Size, Share, Growth, Trends, and Forecast 2017 - 2025 Baby toiletries include baby diapers, shampoos, wipes, bathing soaps, and fragrances, among others. Baby toiletries ensures good health and help maintain proper hygiene of the baby. For instance, baby oils and lotions are used to make the baby’s skin smooth and soft. Baby powders are used as lubricants in skin folds to relieve the baby of prickly heat and to impart pleasant and clean fragrance.