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Technology Integration in Smart Hospitality. Positive or Negative? The rise in the up-gradation of technology and rising internet penetration is transforming the hospitality smart to technology-driven market. Smart Hospitality refers to the integration of technology such as automated software and smart solutions for hospitality on account of the usage of social media, implementation of smart appliances, marketing automation, and cloud-based services. Nevertheless, smart hospitality is experiencing restraints such as high initial cost of deployment, limited availability of technically skilled personnel, and integration complexity over the legacy systems and networks, these restraints are hampering the growth of the smart hospitality market.