Ever heard of Network Marketing? Well, this is not a new phrase to most of you. You may have heard about it from either a friend, family member or social media. Multi-level marketing, also known as network marketing or referral marketing, is a form of a strategy used by companies to sell goods and services directly to the consumer through some kind of referrals.The referral system works in such a way that when you join an MLM (multi-level marketing) company, for instance, you are required to introduce the goods and services they offer to people you may know. Network marketing majorly focuses on a human to human interactions.In most cases, the sales representative tries to recruit other people into the system and any income generated will benefit more the person at the top of the ‘recruit chain’. However, most people are skeptical about network marketing considering the downfalls encountered by most companies.In this article, the essence is to discuss what network marketing is exactly, the major mistakes made by new marketers and how to avoid them as well as how to differentiate a legit network marketing platform from a pyramid scheme.