Email Marketing is an easy and cost-effective way to promote a business. Email Marketing is a kingmaker to every start-up business because it helps to experience the growth in short term. However, email marketing is the simplest way it to start with but needs some effort than the usual practice to achieve better.Once the email has been opened from the recipient side, making them as a prospect is a big task for you! Make sure with your ESP, that they can provide you with a complete monitoring method which makes to track your audience easily on your email campaign account like, who opened and clicked your emails. So, that whenever you make a regular email activity, you can able to see whoever showing interest towards your mailers continuously, and make the track valuable with the people who are interested with you. This is a way where you can engage easily with them.