Distribution channels have a major influence on multiple other marketing decisions be it the price, the product development, employee management, or organizational structure. The role of the distribution channel such as Al Maya Trading encompasses a number of functions, each of which can be handled by one or multiple intermediaries. One of the prime tasks of distribution channels is to ensure high efficiency. They are also concerned with transportation and storage, which should be used at their maximum capacities at minimal cost. The members of a distribution channel not only handle communication with the end customer, but are also responsible for creating a dual connection from the manufacturer to the customer.