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“Swim schools stack up financially against other top tier franchises but offer a much more rewarding franchise opportunities, and have a longer lifetime customer value,” said Scott Thompson, Chief Development Officer at Big Blue and Level 5 Capital Partners. “We have a strong Item 19, but beyond that, we are attracting people who want to make a difference in their communities and be a part of life’s big moments for families. When you’re part of the community, helping children learn to swim and giving parents peace of mind, it gives you a real sense of pride. .You’re not just investing in a business, you’re investing in a lifestyle and a community, and franchising gives us the opportunity to do that on a larger scale.”