ETO refers to equity token offering. Equity token offerings, when contrasted with ICOs (Initial coin offerings) are a lot more secure and technologically progressive. Therefore, they have been gaining increasing popularity within blockchain development and in the cryptosphere. ETOs are a progressive investment model that brings together the advantages of an IPO, ICO, and VC. ETOs are comparatively token and cost considerate in comparison to an initial coin offering. Tokenization of a business via an ETO is much more cost effective and faster. The acquisition of shares is simplified from the viewpoint of the investor Reduced legal formalities are needed in order to obtain shares It opens up the possibility of investing in shares to a wider investor base Transactions have no middle man, it is purely between the issuer and investor As a result of the above-mentioned point, equity tokens have much lesser transaction expenses when compared with a conventional stock broker