Category: Food & Drink, Business, Travel & Places

Assam’s GI-Tagged Joha Rice Reaches UK and Italy in First Export Breakthrough - Shah Enterprises India has exported Assam’s GI-tagged Joha rice to the UK and Italy for the first time. The aromatic rice variety from Northeast India is gaining global recognition. The milestone strengthens India’s specialty rice exports and opens new opportunities for farmers. Increasing global demand may also influence Indian rice prices and support the expansion of agricultural exports.