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How to Organize Your Perfume Collection in a Box The Perfume Box is a warzone for your consideration. With handfuls now and then hundreds of choices competing side by side, brands know that their box has to stand out inside 3 to 7 seconds. That’s all the time it takes for your eyes to arrive on an item and choose if it’s worth coming to for. To win this fight, brands utilize color brain research, mascots, eye-level situating, and focus on messaging.