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Paper pigments are fine, particulate substances used to enhance the brightness, opacity, color, and printability of paper. They are typically minerals like calcium carbonate and kaolin clay, or synthetic materials, and are applied during the paper manufacturing process. These pigments improve the visual and functional qualities of paper, making it suitable for various applications, including printing, packaging, and writing. The choice of pigment depends on the desired properties of the finished paper product. Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=254108036 The paper pigments market was estimated to be USD 13.52 billion in 2018 and is projected to reach USD 17.72 billion by 2023, at a CAGR of 5.6% from 2018 to 2023. Growing consumption of paper in packaging, high demand for paper pigments for coated and uncoated paper in emerging countries, and sustained use of paper pigments for uncoated paper are projected to drive the paper pigments market. The use of paper as a renewable and recyclable product is expected to increase owing to the growing environmental regulations. Thus, the paper pigments market is expected to witness high growth during the forecast period. Moreover, quality norms in the paper industry are also expected to propel the demand for high quality coated paper, which in turn, are expected to drive the demand for paper pigments as coating materials.