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Source:
https://indore.locanto.net/ID_2700298629/Value-based-best-transactional-sms-provider-in-india.html
Transactional messages are used to send alerts, reminders, OTPs and offers to engage customers regularly. Businesses can send SMS with their brand/company sender ID so that a customer can identify who is the sender of the SMS. It can be sent anytime and the delivery is on both dnd and non-dnd numbers.