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Customer experience is a holistic proactive approach of keeping its customer perception towards the positive side. These can be done by creating customer centric business strategies to not only keep its loyal customers retained, but also creating a valuable brand name to attract many more prospective clients. Enhancing Customer Experience through CRM Strategies -Establishing Objectives -Customer Insight and Relationship Management -Channel Flexibility -Be attentive to customer needs and feedbacks -Improved customer care and sale team