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Without customer feedback, a company will never know if the customers are getting the value of their product. Without knowing that they are getting the value or not, the product and the go-to-market team will not know that if they are nurturing loyal customers. According to Gartner, customers’ salient experiences with the company will heavily influence their long-term switching behavior and reflect the true drivers of the royalty. How to get quality customer feedback -Provide live chat support -Send a follow-up email -Social media channels -Face-to-face feedback