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What is the Whole Food Truth Campaign for Pets? - petsfoodnutrition In the last few decades, there’s been a change in how we feed our pets. People are moving out from kibble-based, highly processed foods, and toward whole food nutrition. We realize that the way we nourish our pets is a direct reflection of the general health and wellbeing. As soon as we enhance the standard of the nourishment we feed our animals, we reduce disease and lengthen lifespans.